Through the Eyes of a Friend
My Little Pony believes that friendship is magic. How do you spread that belief and attract a new audience of parents? By bringing that magic of friendship into schools and showing that it can be used as a new measure of success for our over tested children.
How did Volvo compete with the big car giants and their big budgets and win the Super Bowl? By being a little smarter, and whole lot more Swedish.
2015 Cannes Grand Prix Direct
Gold Lion Direct
Gold Lion PR
2 Silver Lion Promos
Sliver Lion Cyber
Silver Lion PR
The Greatest Stories Retold
YouTube asked us to re-tell a timeless tale in :06 seconds to show the power of their platform to the advertising industry. By leaning on culture and the #MeToo movement we showed them just how powerful those six seconds could be.
Febreze needed to create a single global campaign across 17 countries with different cultures, languages and attitudes towards air care. The simple thought that “we can all close our eyes but no one can turn off their nose” lead to the Breathe Happy Experiments. Shortly after the global launch of the campaign, Febreze become one of the fastest growing brands worldwide with sales surpassing $1 billion.
2011 Silver Lion Film, Bronze Lion Promo Activation
2012 Black Lion Creative Effectiveness
Put That Sh*t on Twitter
How does the brand where Americans “puts that shit on everything” become the most talked about brand on Twitter during the Super Bowl? By letting them “put that shit on everything“ during the Super Bowl. Including other Brand’s commercials.
Unload Your 401k
Americans whose lives were most affected by gun violence had no idea they were giving money to Gun Companies through their 401K. We created a series of films to call attention to this and also gave people the tools to immediately divest from gun companies in their retirement plans.
Cannes 2014 Titanium Lion
Sliver Lion, Bronze Lion Branded Content and Entertainment
D&AD Silver Pencil
With online RX closing in on brick and mortar pharmacies, Walgreens is leaning on their expertise to differentiate themselves. One area they have strong leadership credentials is in Beauty Oncology. We created a battle cry for women that empowered them to not only fight the disease but also feel good about themselves while they do it. A very powerful combination in the fight against cancer.
Americans love their gun movies. Despite the fact that over 32,000 Americans die from gun violence every year. How do we make them realize exactly what they are so crazy about?
We make a movie.
It is estimated that over 100,000 Americans are incarcerated for crimes they did not commit. How can advertising get them out? By creating a campaign that contains the evidence that can be used to overturn their conviction.
9 Cannes Shortlists
Remember the Enron Financial Scandal? We had some fun with it during the holidays. An oldie but a goodie that made a social statement well before it was the thing for brands to do in this age of “woke” advertising.
Won Bronze Film Lion at Cannes.